Data Management — Niches and Nightmares

“Marrying Information”

Johnson & Quin, located in Niles, IL, has produced personalized mail with laser printers since 1979. According to Dave Henkel, company president, his firm provides both acquisition mail and continuing customer communications. He views Johnson & Quin’s relationships with clients as being less a marketing and strategic advisor and more of a troubleshooter, ferreting out errors, inconsistencies and misused data. Oftentimes, customers will send Johnson & Quin information from different platforms, leaving them with the challenge of marrying the information.