Data Management — Niches and Nightmares

Johnson & Quin is a resource for a wide range of personalized mailings, from small on-going programs to drops of several million pieces. It also provides basic services such as data cleansing, address hygiene, de-duping and merge/purge.

While not advisors per se, Johnson & Quin finds itself having to offer a degree of guidance. Many of its clients have eroded the middle management structures of their companies, leaving just the higher ups and the junior-level workers. “If we’ve been doing a program for a number of years, generally speaking, we will know that program much better than their internal people will,” Henkel says. “Obviously, there’s a value-add in that.”