Data Management — Niches and Nightmares

The Direct Marketing Association (DMA) is projecting healthy annual growth rates in a number of vertical markets between 2005 and 2009, led by healthcare and pharmaceuticals at 10.9 percent. Insurance checks in at 9.4 percent, followed by technology (8.7), automotive (7.8) and business-to-business (7.4). Seven other popular verticals, including telecommunications, retail and hospitality, range between 5.5 percent and 7.4 percent.