Data Management — Niches and Nightmares

Clearly, opportunities exist for those vendors that avail themselves of the latest mailing and database software geared toward providing marketers with optimum payout for the creative, efficient and accurate manipulation of customer information. It all begins with a database of customer information provided by the client to its printer/mail service provider. What that vendor does, or doesn’t do, with the information is what separates the success stories from the tales of woe.