Data Management — Niches and Nightmares

Of the services most commonly associated with database management, list hygiene would seem the most remedial and the easiest task to achieve. Yet Stephens points out that 25 percent of all mail contains basic errors, including misspelled street names and improper abbreviations. The undeliverable as addressed (UAA) pieces cost up to 70 cents each to correct, and Stephens says his company uses the latest technologies to not only garner maximum discounts for clients, but to ensure the highest mail-through percentage.