DATABASE MANAGEMENT — DATA INTO DOLLARS

IMAGINE CONTROLLING your customers’ information, including how it is updated, managed, printed and distributed. Printers that provide database management services don’t have to dream about such a scenario.

“We’ve offered database management services since the 1960s,” confirms Ty Vincent, president and CEO of Vincent Direct in Columbus, OH. “At that time, we typed a series of file cards for our clients and managed their information manually. The technology has evolved over the years and we now offer very sophisticated database management and in-house programming.”