DATABASE MANAGEMENT — DATA INTO DOLLARS

Key to Communication

Jim Neumann, vice president, marketing solutions group for Transcontinental Direct’s U.S. operations, feels that data is the foundation of one-to-one communications. Therefore, having sophisticated capabilities in database and digital asset management allows Transcontinental to offer its clients more expansive services as a marketing services provider. The company can provide more strategic value and capabilities around targeting and messaging in addition to printing, he contends.