Database Management : An Elementary Approach

In preparation for this issue's feature article on database management, we came up with the most vague question possible to ask printers: How do you add value to your customers' jobs through database management?

You can almost see the panic that crosses the respondent’s eyes. There are a number of ways the subject can be approached, and there’s no one-size-fits-all answer. But, there is a universal solution—whatever your definition of management, as long as your company can (in its custodial duties) enable clients to get the most return out a relevant, fresh and accurate customer file, call it whatever you wish.