Database Management : An Elementary Approach

Those frustrations may come with the territory, but they are a mere bump in the road. Tiffany Edwards, cross-media platform database manager for Colormark, notes the printer does client presentations that illustrate how data can be used to improve response rates. The printer works with them on a one-to-one basis, reviewing their data and suggesting how it can best be leveraged. Colormark will also make suggestions on new data than can be collected to gain even better penetration with their recipients.