Database Management : An Elementary Approach

“By being able to have these kind of conversations, clients turn to us for guidance on new projects and what kinds of capabilities we can help them with to drive their response rates up,” she says. “By looking at their situations and suggesting solutions that make sense for them, a trust is developed. Sometimes it doesn’t make sense to use a PURL and we will tell them that, even though it may mean the project cost comes out to less. In the long run, the relationship that is developed is more important than the short-term sale.”