Database Management : An Elementary Approach

Colormark performs CASS, NCOA and de-duping duties, and Mitchell points out that clients usually send in multiple data file formats, which must be merged to create usable data. Data accuracy, more than security, is critical.

“Ultimately, the accuracy of the data is only as good as the instructions or the information given to us,” he says. “We ask as many questions as we can up front and our data experts know what to ask to get the most efficient, accurate outcome.”