Database Management : An Elementary Approach

“We have many production platforms that are optimized for the level of customized message and quantity,” Murphy says. “We will suggest a certain press or format configuration if we feel that it will be beneficial to their program.

“Many times, customers are used to a certain workflow and do not understand that, with minor changes, we are able to reduce their cost and time to market. The more we understand our customers’ objectives, the more we can bring our production expertise to create the best workflow.”