Database Management : An Elementary Approach

“With postage being the largest part of direct mail campaigns, we do everything we can with customers’ files to optimize their postage,” says Steve Lasher, GLS’ head of mailing operations. “That includes looking at drop-shipping entry points, meeting critical in-home dates and doing LTL (less than truckload) directs, where we enter the mail into the SCF (sectional center facility) to coincide with the sale or event. We work closely with customers to help plan their campaigns.”