Database Management : An Elementary Approach

To what degree does guidance play in the role of database management? Are printers custodians or advisors? Take Colormark Inc., of Kansas City, MO, which now considers itself a marketing solutions partner that offers assistance at the concept and design phases of a client's project. Data development and leveraging tools are vital elements to the printer's tool belt but, as database manager William Mitchell points out, comfort and confidence go a long way with the direction clients take.