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Dayton Newspapers initially entered the sheetfed printing business as an extension of its newspaper pre-print inserting operation. At the time, the company’s goal was to print 8.5 x 11” single-sheet inserts in two-up configuration for its advertisers. Based on its business plan, the company determined that a small-format press would be a good fit, given anticipated volumes and space considerations. The SM 52 4-color would join Dayton Newspapers’ existing full-size newspaper web presses, packaging equipment, and various support equipment.
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