Dealers--Changing Distribution Models

"Distributors get a product to the end user quickly and efficiently, and a dealer is bringing value [through] other services, such as training and developing technology," explains Heinkel. PrimeSource, he says, has bridged the gap between distributorship and dealership. The paradigm shift that traditional distributors may face as they integrate new technologies is exactly what PrimeSource has done: It has combined the supply chain steps of distributor and dealer.