Dealers--Changing Distribution Models

An additional benefit is that the whole transaction will soon be as easy as a few mouse clicks.

April is the organization's target for launch of its Internet functionality. By July, Lyons reports that through the site, Printeralliance.com will set up members' dealers with digital storefronts, enabling printers to submit electronic orders and both parties to communicate via e-mail. The Web-based solution uses EnTrade technology, developed by the alliance's parent company, which Lyons describes as "a New York Stock Exchange, business-to-business Internet incubator, with transaction- and auction-type software."