Dealers--Changing Distribution Models

That is the long way of explaining that, this summer, Printeralliance.com "will be able to lower the cost of doing business for the distributor and make it much easier for the printer to order his products," Lyons concludes.

Broadening Horizons
The reality of digital business transactions is only the latest in a long line of technology innovations for the graphic arts industry—and it is far from the last. Such developments as computer-to-plate and on-demand printing are among a host of manufacturing processes that require not only new equipment, but new knowledge and new business strategies. Instead of requiring super-human juggling abilities from their sales representatives, distributors are finding innovative ways to keep pace with technology without exhausting resources.