Winning Federal Government Print Jobs to Boost Business

Open capacity is a unique opportunity to build profitability. Once a printer is at breakeven, every value added dollar brought in thereafter goes directly to the bottom line. (Value added is defined as all of the dollars left after a printer pays for out of pocket costs for paper, ink, plates and outsourced services.) For example, if a printer is charging $120 per hour for a Digital Press that runs 70 percent of the time, and the printer is at breakeven, then 100 percent of all value added dollars brought in during the 30 percent open capacity will yield profit…even if the same Digital Press is sold for $50 per hour instead of the normal $120 per hour. The alternative is to bring in no revenue and consequently no profit by allowing the 30 percent downtime and the equipment and operators to sit idle.