VDP: Debunking Urban Legends

• We don’t have the sophisticated data to leverage variable information (VI) printing, which is digital printing’s real value.

In reality, many of the most effective one-to-one marketing pieces make creative use of the most basic data sets. Color name-only personalization has been shown to boost response rates by 135 percent over a comparable static black-and-white piece (source: Romano and Broudy).