VDP: Debunking Urban Legends

“Digital print quality is equal to or better than offset, and most of my clients don’t notice a difference,” claims Linda Dickinson, director of print production and purchasing at Meridian Communications, a Lexington, KY-based advertising and public relations firm. “For me, deciding between digital and offset printing is more about turnaround time and costs—and other factors, like printing variable information. We print more jobs digitally all the time because the quality is there, the fast turnaround time is there and, often, the cost is equivalent to offset.”