Defining What MSPs Do —Sherburne

OVER THE last several 
 weeks, I have had a number of conversations with companies formerly known as printers that have transitioned, or are in the process of transitioning, to so-called marketing services providers (MSPs). What I have found most interesting is the business diversity among these companies, and it made me wonder if there is actually a definition of what an MSP is, or even if that is the right term.