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For example, one firm explained that a customer approached them looking for a fulfillment solution, which bills at about $50,000 annually. But, as a result of creating the fulfillment solution, they are getting an incremental $250,000 in print revenue annually from this customer! So, in the scope of things, the revenue from the fulfillment solution is "small potatoes," but they would not have developed this $300,000 annual revenue client without it.
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