Defining What MSPs Do —Sherburne

Making this transition requires investments, of course, and, especially in times like this, it can be hard to see your way to making those investments.

But there are alternatives. One company I spoke with has offset presses only, but has arranged for a number of partners to provide various services to avoid the need to make the investments, including a neighboring digital printer with Xerox iGen presses to produce digital work, and an expert strategy partner they can bring in to discuss high-level marketing strategy issues as required. But they did decide to invest in the customer-facing Web front end, believing it was important to have control over that interface.