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Another successful firm has chosen to have the vast majority of resources in-house, including data and IT services, printing, agency services, fulfillment and more.
The bottom line is there are many ways to approach this necessary transition as the demand for print continues to fall. Each individual company should think long and hard about their own core competencies, their ability to invest and their willingness to work through what can be a difficult transition. They should also reach out to companies that are making the transition successfully; some will be willing to share thoughts and best practices, and some will not.
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