Defining What MSPs Do —Sherburne

Not everything you try will work, and there will be many bumps on the way. But from what I am hearing, there is not much alternative for companies that want to be successful over the long term as our market continues to change dramatically.

I personally am not happy with the term "marketing services provider," but have struggled to come up with an alternative. A couple of phrases I have heard that describe the category better are "marketing automation services provider" and a "marketing communications company that specializes in personalized communications." While neither translates well to the three-letter acronyms we love in this industry, both are good "elevator pitch" descriptions that can get a good conversation going. PI