Defining What MSPs Do —Sherburne

• Experimenting at some level with social media;

• Offer customer self-service via the Web and customer access to a wide range of data, including tracking of campaigns, the ability to refine and modify campaigns in real time, online, and more; and

• Walk the Talk: That is, they are using the tools and techniques they are selling to the customer to promote their own companies, with documented case studies they can use in their sales efforts.