Defining What MSPs Do —Sherburne

One firm told me that taking "print" out of the name was critical in order to gain appointments at the C-Level; otherwise they get sent down the hall to procurement.

Are Making More Money

The other commonality I found among these companies is the fact that they are making money, which goes against the grain of what is happening in the industry at large. They are gaining higher margins on the services around print, and often drive more volume to their presses (digital and offset) than they would have gotten as a "normal" printer.