Defying Conventional Wisdom About Printing

Since the printing industry so closely tracks GDP growth, it's impossible for a printer to be virtually recession-proof in a stagnant economy. If you believe this, you haven't read the cover story on Trend Offset Printing, which is approaching annual sales of $200 million this year—rising from $182 million in 2001, $151 million in 2000 and $120 million in 1999. The Los Alamitos, CA-based, national printing operation has bucked several industry trends in the process of serving its publication, catalog and directory clients. It has also married coldset, heatset and combination web offset printing within its three production facilities to provide customers with one-stop shopping and to help them further squeeze production cycles.