Defying Conventional Wisdom About Printing

Capital equipment purchases, including new press installations, are primarily being made nowadays to bolster capacity. If you're still of the "if we build it, they will come" mentality, think again. The biggest drivers of an expansion or equipment upgrade should be to make your operation more efficient and to speed your overall workflow. Trend Offset, for example, polled its biggest clients on where it should expand and booked several million dollars in contracts before building two new plants.