Deluxe Reports Improvement in Q1 Results, Outlook for Full Year

ST. PAUL, MN—April 22, 2010—Deluxe Corp. (NYSE: DLX) reported its revenue for the first quarter was $335.1 million, compared to $339.5 million during the first quarter of 2009. Operating income in 2010 was $69.0 million compared to $27.2 million in the first quarter of 2009. Operating income was 20.6 percent of revenue compared to 8.0 percent in the prior year. The asset impairment charges and restructuring-related costs reduced operating margin by 8.0 percentage points in 2009.

"We are pleased to have delivered another strong quarter exceeding all our financial commitments," said Lee Schram, CEO of Deluxe. "Consolidated revenue was down only one percent while operating margins in each segment were stronger and we delivered better than expected operating cash flow. We also advanced several strategic areas since our last quarterly update including business services where we grew revenue by 33 percent over the prior year, acquiring Custom Direct, and closing on our new $200 million bank credit facility."

The company reported first quarter adjusted diluted earnings per share (EPS) from continuing operations of $0.73 compared to $0.56 in the prior year first quarter. Adjusted EPS from continuing operations for 2010 excludes the income tax impact of recent health care legislation and excludes the impact of discontinued operations. Adjusted EPS from continuing operations for 2009 excludes the impact of restructuring-related costs, asset impairment charges and gains on debt repurchases. Operating results were better than expected for the current period due primarily to favorable product mix and cost reduction and containment initiatives.

Reported diluted EPS was $0.65 on net income of $33.4 million in the first quarter 2010 and $0.24 on net income of $12.5 million in the comparable quarter of 2009. Results for 2010 include a charge to income tax expense of $3.4 million, or $0.07 per diluted share, due to the impact of recent health care legislation and a loss from discontinued operations of $0.4 million, or $0.01 per diluted share, associated with a previous business disposition. Results for 2009 included asset impairment charges of $24.9 million, restructuring-related costs of $2.4 million and net pre-tax gains of $9.3 million from debt repurchases.

Gross margin was 64.7 percent of revenue compared to 61.9 percent in 2009. Lower restructuring-related costs in 2010 benefited gross margin by 0.6 percentage points compared to the prior year. The impact of increased revenue per order and the Company's cost reduction initiatives were partially offset by increased delivery rates.

Selling, general and administrative (SG&A) expense decreased $10.4 million in the quarter compared to 2009. Benefits from cost reduction and containment initiatives were partially offset by costs resulting from our recent acquisitions. As a percent of revenue, SG&A decreased to 44.2 percent from 46.7 percent in 2009.

Reported diluted EPS increased $0.41 driven by higher operating income, partially offset by $9.3 million of net pre-tax gains on debt repurchases in 2009 and the $3.4 million charge to income tax expense in 2010 due to the impact of recent health care legislation.

First Quarter Performance by Business Segment

Small Business Services revenue was $192.3 million versus $193.3 million in 2009. The decline was due to continued economic softness, mostly offset by revenue contributions from acquisitions and a $2.4 million increase related to the effect of exchange rates on our Canadian operations. Operating income in 2010 increased to $29.1 million from a loss of $6.6 million in 2009. The prior year results included asset impairment charges of $24.9 million and restructuring-related costs of $2.4 million.

Financial Services revenue was $101.4 million compared to $102.0 million in 2009. The decline was primarily due to lower order volumes caused by check usage declines and a weak economy mostly offset by higher revenue per order. Operating income in 2010 increased to $24.0 million from $19.6 million in 2009.

Direct Checks revenue was $41.4 million compared to $44.2 million in 2009. First quarter order volume was down due to the continued decline in check usage and the weak economy. Operating income was $15.9 million, or 38.4 percent of revenue, compared to $14.2 million or 32.1 percent of revenue in 2009.

Cash Flow Performance

Cash provided by operating activities for 2010 totaled $52.7 million, a decrease of $10.3 million compared to 2009. The decrease was due primarily to higher performance-based compensation payments partially offset by lower contract acquisition payments and improved earnings.

Business Outlook

The company stated that for the second quarter of 2010, revenue is expected to be between $335 and $345 million, and diluted EPS is expected to be between $0.55 and $0.62. Adjusted diluted EPS is expected to be between $0.58 and $0.65 and excludes an estimated $0.03 per share for transaction- related costs in connection with the April acquisition of Custom Direct. For the full year, revenue is expected to be between $1.36 and $1.40 billion, including approximately $60 million associated with the operations of Custom Direct, and diluted EPS is expected to be between $2.45 and $2.65.

Adjusted diluted EPS from continuing operations is expected to be between $2.55 and $2.75 and excludes the first quarter $0.07 per share charge due to the impact of recent health care legislation and an estimated $0.03 per share for transaction-related costs. The Company also stated that it expects operating cash flow to be between $195 million and $215 million in 2010, including approximately $15 million from the operations of Custom Direct, and capital expenditures to be approximately $40 million.

"Our primary focus is on growing revenue and investing in our future with better products and services offers," Schram stated. "We are playing offense, making positive strategic moves to reposition the Company for sustainable longer-term growth. For the remainder of 2010, we remain focused on stabilizing check revenue, growing business services revenue, and continuing our cost reductions and process improvement initiatives."

About Deluxe Corp.
Deluxe Corp. is a growth engine for small businesses and financial institutions. Through its industry-leading businesses and brands, the Company helps small businesses and financial institutions attract and retain customers. The Company employs a multi-channel strategy to provide a suite of life-cycle driven solutions to its customers. In addition to its personalized printed products, the Company offers a growing suite of business services, including logo design, payroll, web design and hosting, business networking and other web-based services to help small business grow. In the financial services industry, Deluxe sells check programs and fraud prevention, customer loyalty and retention programs to help banks build lasting relationships and grow core deposits. The Company also sells personalized checks, accessories and other services directly to consumers. For more information about Deluxe, visit www.deluxe.com.