Frederic Printing: The Value of Human Capital

"It was important to have a partner like Ricoh that could support us in the transition, install the equipment and ensure it was productive," Birky says. "Not only that, but the dialog Ricoh provided with Chris, myself and the development team about emerging opportunities was pivotal. We were very focused on the book and publishing market, but we knew there would be a lot of competition in that space and we'd need to respond accordingly."