Frederic Printing: The Value of Human Capital

With the dryer, Frederic is able to run a good deal of 45-lb. matte coated inkjet work for the textbook segment. It also provides an outlet to do not just 50- and 60-lb. stock destined for #10 envelopes, but 70-lb. matte and gloss stocks for four-color, variable direct mail.

The sweet spot for the InfoPrint is handling large chunks of data and transitioning from substrate to substrate. "It's been a big benefit on the four-color, variable direct mail side more than on the custom publishing side because we try to keep the publishing textbook work on the HP," Greene says. "The InfoPrint is super flexible and adaptable. We can go from running uncoated documents to four-color variable PMPs on 70-lb. matte or 70-lb. gloss to 45-lb. matte textbook."