Designer Kit Hinrichs to Keynote Print UV Conference

RIVER FALLS, WI—Feb. 4, 2010—The organizers of PrintUV 2010 have announced that Kit Hinrichs, Principal and Creative Director of Studio Hinrichs, San Francisco, will keynote the third annual Print UV 2010 conference March 7-9 at the Wynn Resort in Las Vegas.

Designer Kit Hinrichs is known in the print industry for his love of what ink on paper can achieve and his encyclopedic knowledge of printing processes. He has supervised hundreds of press checks and experienced first-hand the remarkable technological innovations in printing that have occurred over the past 40 years. His grasp of printing has made him the designer of choice when paper companies seek to demonstrate the range of printing techniques possible on their products—as evidenced in his design direction of the Sappi Standard, the classic Fox River “Tools of the Trade” series, and @Issue: Journal of Business and Design.

Hinrichs was an early adopter of UV printing, and appreciates the important role that this technology must play in the future. His presentation at Print UV will focus on how UV printers can market their capabilities to the design community, especially to younger designers more accustomed to monitors and laser proofs than inks and textures.

“The value I’ve found in doing presentations like these is the opportunity to discuss with printers how to make what they do relevant for their audiences in light of competition from other media,” Hinrichs says. “Print must continually prove its relevance in order to justify the cost of its creation and distribution.”