Desktop Digital Printing--Waldman

One mystery is that it seems to me that variable imaging could be a big plus feature for laser printers of this type, yet this particular Xerox division was unaware of this capability. The machine has a PostScript 3 RIP (which supports forms), a large hard drive and ample RAM, so variable imaging on-the-fly could be a reality. I took it upon myself to contact the software provider that produces the variable imaging plug-in for QuarkXpress. Unofficially the individual I talked with agreed that it could be done. I can only imagine the possibilities of desktop digital printing, complete with the ability to address and personalize on-the- fly. Just print and dump it in the mail and you've targeted your message, all from your desktop. WOW!