Despite Difficult Economy, Transcontinental Improves Profitability
* Despite the impact of the decrease in advertising revenues on its magazines and newspapers, results in the Media sector were stable compared to the third quarter of 2008. Door-to-door distribution activities and educational book publishing contributed to this stability by generating higher revenues than in 2008. While its brands continue to reap awards and recognition for both their print and Internet versions, Media continued to implement its digital strategy. This included the launch of a new interactive and user-friendly website for magazine Coup de pouce, as well as introducing mobile applications for the financial and business news of Les Affaires, Finances et Investissement, and Investment Executive. Since the start of fiscal 2009, the Corporation has invested about six million dollars on developing the Media sector, mainly its digital platforms. The sector’s network of more than 120 sites receives more than six million unique visitors per month.
- Companies:
- Transcontinental Inc.