Despite Difficult Economy, Transcontinental Improves Profitability

* The new Marketing Communications Sector has allowed Transcontinental increase its offer to existing customers by providing products and services that are ideally suited to their new needs and to new consumer behaviours. The finest achievements in this area include additional business with major names such as Shoppers Drug Mart-Pharmaprix, Zellers and Purolator. Recent strategic acquisitions have greatly contributed to the increase in sales, namely Conversys (e-flyer), ThinData (permission-based email marketing), Redwood Custom Communications (custom communications) and Rastar (data-driven direct marketing solutions and variable-data digital printing).