Allegra Reno — Little Puppy, Big Kennel

Far from the bright lights of Las Vegas, just north of Nevada’s capital of Carson City, lies a testament to the power of four-color general commercial printing. . .and it’s a franchise establishment, no less.

Allegra Print & Imaging has more heart than press firepower, but the Reno, NV-based facility remains undaunted in the face of heavy competition. Allegra Reno, as it is informally known, is a contradiction by nature. The franchise shops under the Allegra Network umbrella—Allegra Print & Imaging, American Speedy, Instant Copy, Insty-Prints, Signs Now, Speedy Printing and Zippy Print (in Canada)—are predominantly quick print shops offering one- and two-color offset printing. Only 15 percent of the chain’s 600-plus facilities boast four-color capabilities, and Allegra Reno is one of them.