Allegra Reno — Little Puppy, Big Kennel

A few Iteks and a couple of Ryobis later, Allegra Reno evolved from quick printer into copying and, finally, the four-color realm. Along the way, Weir augmented his offerings with a full-service direct mail center.

Bread ’n Butter Color

The full-color work is Allegra Reno’s bread and butter, hence the two outside sales reps pounding the pavement. The key is marketing the company as a four-color printer, since much of the perception of Allegra Reno is that of a quick print shop.