Allegra Reno — Little Puppy, Big Kennel

“The traditional quick print model of people walking in and buying stuff does not work in the four-color market. You’ve got to promote and sell your capabilities,” Weir says. “The people who buy four-color printing also have other outside salespeople calling on them, so you need to be competitive.”

Another aspect that has enabled Allegra Reno to be competitive on a local level is its strong ties to the community. Knowlton is the education co-coordinator for Business Networking International (BNI) in the Reno/Sparks area and networks extensively through community and professional organizations.