Allegra Reno — Little Puppy, Big Kennel

Opportunity Knocking

“I felt the market for standard, small-format, quick print-type items was declining. Letterhead and forms orders were going down, so I didn’t view that as a growth opportunity,” Weir says. “On the other hand, I noticed there was strong demand for four-color work in our area.”

In 2005, Weir acquired a Heidelberg SM-52-5P+L sheetfed perfector with coater. “The five-color Speedmaster with coater has been a big reason behind our growth. The coater allows us to turn jobs very quickly, which is an important factor for customers. Being able to take product off the press and get it out the door in a couple of hours is a dramatic improvement over waiting for ink to dry.”