Postpress Efficiency — Bringing Up the Rear

“To me, that’s a sales failure. The way in which you make money is to have a line that services predominantly one type of product,” he says. “There are very successful people doing that, because they know how to sell to the equipment that is integrated. That takes talent.”

Over the long haul, Mason expects to see printers and related businesses take an entirely new approach to streamlining postpress.