DeWese--A (Ma?ana) Man Who Can't Say No

I have a lot of good ideas on this subject, but it would take a 300-page book to cover them all. Try brainstorming with friends to come up with ideas to penetrate that perfect account you yearn to get.

How to stand a chance with a prospect when you deliver basically the same product as the competition and the client is happy with the current supplier—Good heavens, Charlie. This is a one-year seminar and deserves 100 uniforms, 50 bats and 50-dozen baseballs.