DeWese--All the Write Stuff. . .

One time, Marvelle sent me samples of some letters he'd sent to prospects and customers. He wanted my "kriteek." Here's what I wrote back.

Dear Marvelle:
Thanks so much for sending me samples of the letters you've been sending your customers and prospects.

You asked me to critique your letters, and I hardly know where to begin. I will begin by congratulating you for being resourceful enough to use sales letters as another means of communication with print buyers. Too many salespeople limit themselves by not using the written word as a way to build sales.