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1. Raise your prices by 5 percent (see my February 2000 column);
2. Start listening more than you talk (see my March 2000 column);
3. And begin showing your Printing Pride by bragging about our industry to everyone who will listen to you (see my April 2000 column).
I have had hundreds of calls, letters and e-mails about those columns. One major company CEO based his senior manager meetings on the price increase column and, if he can do it, so can you!
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- Companies:
- Heidelberg
- Xerox Corp.
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