DeWese--Brand Loyalty Works In Printing, too

They developed loyalty to their companies by:

1 Being "big" enough to share the credit for on-time deliveries, special services and quality with the folks who produced the job in customer service, production and in the plant; and

2 Selling the virtues of the company rather than themselves.

I love to hear satisfied and loyal print customers brag about their printers and their salespeople. They are "brand" loyal and brand loyalty is something that I understand.