DeWese--Brand Loyalty Works In Printing, too

Now, I've got some Boar's Head roast beef, Maier's bread and Kraft mayonnaise that's begging to be consumed. So put this magazine down, go out to the parking lot, find your car, get out there—create a little loyalty—and sell something!

—Harris DeWese

About the Author
Harris DeWese is the author of "Now Get Out There and Sell Something!" published by Nonpareil Books. DeWese is a principal at Compass Capital Partners Ltd. DeWese specializes in investment banking, mergers and acquisitions, sales, marketing, planning and management services to printing companies. He is one of the authors of the annual Compass Report, the definitive source of information regarding printing industry merger and acquisition activity.