DeWese--Brand Loyalty Works In Printing, too

I buy all this food at Genuardi's grocery store. I wouldn't shop anywhere else. Genuardi's is a chain of about 40 stores. It is run by about 10 Genuardis—Mom and Pop, about eight of their grown children, and probably a few grandchildren, nieces and nephews working in the stores.

Each of their employees treats me as if he or she was Mom and Pop Genuardi themselves. Pop Genuardi, incidentally, founded the company with a pushcart that he personally propelled through the streets of Philadelphia. There are never any long lines at Genuardi's because they've got plenty of cashiers and folks who actually bag your groceries. When I've got two carts full of stuff, someone helps me take it to the car.