Website Tips for Success —DeWese

• The home page must be readable for even my old eyes; 8-pt. type may look trendy, but it’s useless if it can’t be read. Your designer should also be careful about using a reverse in small type against some dark background.

• The home page text and graphics must quickly capture the visitor and communicate who you are, what you do and how you are different. This means short and well-crafted sentences. Don’t leave this responsibility to some outside copy writer. Run the copy by your salespeople, CSRs, plant personnel—everybody. Sometimes, others will come up with some gems.