Website Tips for Success —DeWese

• Your Website must have a theme. The theme should be consistent with what you are as a printing company, representing one of the many printing segments and niches within the segments. I won’t belabor market segmentation because that is about four chapters in a master’s level textbook. But, if you are a short-run, fast-response, half-size sheetfed printer that offers up to six colors, your graphics and text should reflect your business.